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The 6th International Conference of proximity media will be attended by the following speakers:



Experienced digital analyst, consultant, journalist and researcher who has worked in editorial, research, teaching and policy positions for the last two decades in the UK, Middle East and USA. He is the Carolyn S. Chambers Professor of Journalism at the University of Oregon (USA), a fellow of the Tow Center for Digital Journalism at Columbia University (USA), an honorary research fellow at Cardiff University’s School of Journalism, Media and Culture Studies (UK), among others. He is a regular contributor to outlets such as the BBC Academy, CBS Interactive (ZDNet) and Huffington Post.

His conference: Opportunities for Local Press: the US Experience




Associate Professor at the Department of Journalism at Autonoma University of Barcelona. Her research areas are media business models and the transformation of the media ecosystem. She has been a visiting scholar at the  City University of New York (CUNY) (USA), Vrjie Universiteit Brussels (Belgium); University of Leeds (United Kingdom); and University of California - Los Angeles (UCLA) (USA). She has won the first ‘Research Prize on the business model of proximity press’ (2015) awarded by AMIC.

Her conference: "AMIC’s Innovation and Creativity Workshop Project”





Director of Institutional Relations of the Online Publishers Association Europe and independent consultant of Strategy and Digital Transformation in Spain and LatAm. She has been General Director of Strategy and Digital Development and member of the Management Committee for Prisa Noticias, Unidad Editorial and RTVE, from where she created and launched the new website, TVE on demand and the digital multiplatform strategy for the public service broadcaster.

Her conference: Digital Media Disruption and Innovation




GENÍS ROCA, Catalonia

Founder and President of RocaSalvatella, business consultancy focused on results and digital change. Member of boards of directors in RACC, Enciclopèdia Catalana, Ship2B or Escoles Garbí, and advisory councils of Generalitat de Catalunya, Ajuntament de Barcelona, Asepeyo, Mobile World Capital and the Universities of Girona and Mondragón. Partner of editorial projects and member of the Editorial Board of Nació Digital. Director of a postgraduate program at Universitat Pompeu Fabra and he is a lecturer in more than twenty universities and business schools.

His conference: “Tools, data and ethics of Digital Future”




Researcher at the University of Oxford and works at the Reuters Institute for the Study of Journalism. Her research focuses in the behavior of online media audiences and the role of new media outlets in different European countries, such as the UK, France, Germany and Spain.  

Her conference: “What do Digital Audiences look for? Digital Journalism International Trends”






For more than 15 years, he has been working in new technologies and the digital transformation of organizations with extensive experience in the strategy and implementation of digital projects in Spain and LatAm. He is currently the Director of Evoca Media, a digital communication and strategy consultancy. He has held executive positions in different companies such as PRISA, Fundación Orange or RocaSalvatella. He has been Director of the “Informe sobre la Sociedad de la Información en España: “eEspaña” and the books ‘La blogosfera hispana’ and ‘La Web 2.0’. He is also author of several studies.

His conference: “Programmatic advertising, an opportunity for the media”



Journalist, writer, consultant and professor specialized in digital media. Author of “La reinvención de The New York Times” (2017) and editor of the weekly newsletter “Tendenci@s”. He has been a resident journalist at the Knight Center for Journalism in the Americas of the University of Texas in Austin (USA) during the 2016-2017 academic year. He has been part of the digital management teams at Godó (2008- 2016) and Prisa (2005-2008).

His conference: Lessons for Local Press by The New York Times





Expert in immersive journalism. She has combined professional experience with academic research in new digital narratives. She started as a press reporter and later specialized in the management and implementation of interactive projects for different companies and organizations. She is currently the founder and director of Minushu, a start-up focused in storytelling experiences with immersive technologies such as augmented reality and virtual reality.

Her conference: “The challenges of reporting with augmented reality, the NUSHU project”




CEO and cofounder of Morgan Digital, a digital, design and communication consultancy, that provides services for media companies as well as corporate and organizational media. He has university degrees in Journalism as well as media and communication studies from the University of Helsinki. Lars has worked as a journalist for 25 years and he has been Editor in Chief for local daily Nya Åland and regional daily Vasabladet.

His conference: "The Hard Digitalization of the Strongest Local Press in the World. How Finland and Sweden Editors Struggle to Maintain Readers Satisfied and to attract New Young Readers"




Associate Professor of journalism at Universitat Jaume I. He has been a visiting scholar at the Communication and Media Research Institute (CAMRI) of the University of Westminster (United Kingdom) (2014), at UNESP in Brazil (2010), Université Paris 8 (2008 ) and Università degli Studi di Milano Bicocca (2006). He has been awarded the V University Research Award awarded by the Catalan Association of Regional Press (2011) and the XIV Educational Innovation Prize awarded by Banco Santander and the Universitat Jaume I (2014), among others.

Will participate in: PANEL: “The University perspective: Forecasts for Journalism in the Local media”



LLUÍS COSTA, Catalonia

Associate Professor at Universitat de Girona and he teaches in the degrees of Advertising and Public Relations, Cultural Communication and in the Master’s Degree in Communication and Cultural Studies. His areas of research have been the history of communication and its relationship with society. He has been a visiting fellow at the University of Rio Piedras in San Juan de Puerto Rico. He is the director of the Research Group “Social and Institutional Communication”, and scientific director of the Campus of Cultural and Corporate Communication of the Universitat de Girona.

Will participate in: PANEL: “The University perspective: Forecasts for Journalism in the Local media”

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